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Special Tips for Selling Your Home During the Challenging 2007 Market
For those trying to sell a home this summer, the real estate climate can feel unseasonably chilly. Truth be told, this is one of the most difficult selling environments in recent history, so if you are feeling a bit frustrated and anxious, you are far from alone. All across the USA homeowners are pulling out the stops to try and encourage sales, but successful transactions are getting as scarce as hen’s teeth.
 
But before you despair, follow these tips offered by those with lots of experience marketing homes in bear markets:
 
·         Calculate your heating costs going forward:
 
Especially if you live in a cold climate, consider the financial impact of keeping your house warm through the coming winter months. Fuel oil prices are likely to rise, and the expense of heating a home across a severe winter can add thousands of dollars to your overhead. If that is the case, you might want rebate a portion of that projected cost to your buyer, as an incentive to take the property off your hands while the weather is still warm. Don’t tell them that’s what you’re doing; just discount the price or add extra money to their side of the transaction by offering to pay some of their closing costs.
 
·         Sweat the small stuff, but make sure you first take care of any “deal killers” that might be scaring away potential buyers:
 
Broken doorbells and doorknobs, cracked window panes, and dingy carpet or countertops can make a property look worn out, so consider fixing these relatively small items to dress up your home and make it more appealing. But first evaluate your property with the help of a Realtor or building contractor, to find out if you have any “deal killers”. If the house needs a new roof and has stains on the ceiling from rain leaks, for instance, it could be driving away all potential buyers. The same goes for obvious problems like the presence of potentially hazardous mold or a defunct heating and air conditioning system. Unless you address these problems – either by taking care of them or by lowering your asking price to account for them – buyers will not want to get involved.
 
·         Add curb appeal:
 
If your home looks great from the curb, buyers will want to have a closer look. If it looks a bit shabby, they will just keep driving. Start with the entryway, which is what first attracts the eye, and make it look spectacular. Don’t invest a lot of money; just buy a new door or paint the one you already have and add some nice looking but inexpensive flowerbeds, potted plants, or border fencing to create a beautiful focal point leading into the home. Do-it-yourself landscaping involving some rich-looking mulch and colorful flowers can make a drab property pop like eye candy, and it doesn’t have to cost much to get dramatic results.
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